From March 28 to 31, the 14th China Food Ingredients E‑Commerce Festival 2026, hosted by Liangzhilong, was held in Wuhan. With an exhibition space of 350,000 square meters and over 6,000 exhibitors, this event has become the largest and most professional industry benchmark at the start of the year, drawing the attention of the nationwide food‑service ingredients sector.

This time, TIANYE Co., Ltd. showcased more than twenty spring/summer new products at booth A5A6-G01. Throughout the four-day exhibition, the booth maintained consistently high popularity, welcoming over 20,000 visitors and attracting customers from diverse sectors, including tea beverage chains, restaurant brands, and food processing companies.

Market Demand TIANYE’s “Score Points”

Market demand is the bullseye, and Tianye Shares has launched a “supply chain combo punch.” During the exhibition, catering customers’ attention was sharply focused on two key factors: food‑service efficiency and flavor differentiation. Leveraging the supply chain foundation of a publicly listed company, Tianye Shares brought more than twenty products and three core initiatives to deliver a precise response— The small‑bag product line boosts efficiency, differentiated formulations with concentrated pastes drive differentiation, and integrated R&D‑sales collaboration ensures successful implementation.

From foundational base flavors to functional additives, our product portfolio comprehensively addresses the diverse sourcing needs of tea beverages, foodservice, and other applications. Rather than passively “selecting products,” customers can swiftly align their operations with tailored, actionable supply-chain solutions that address their specific business models and operational challenges.

(Ms. Dan Dan, Director and General Manager of TIANYE Shares, communicates and negotiates with clients)

On March 28, at the “Category Gala” event of the 14th China Food Ingredient E-commerce Festival 2026 hosted by LIANGZHILONG, Wang Xuanyi, Deputy General Manager of the Marketing Center of TIANYE Co., Ltd., delivered a keynote presentation.

She pointed out: In the face of intensifying homogeneous competition in the catering industry, TIANYE Co., Ltd. is leveraging the certainty of its upstream supply chain to create a “second profit growth driver” for its catering clients—by means of product innovation and scalable supply-chain capabilities, it helps customers break free from cutthroat competition and expand genuinely sustainable profit margins.

Hot-selling items on site—these are customers’ favorites.

Behind the “explosive” products on display lies TIANYE’s supply chain, which has hit the mark with pinpoint precision. At the exhibition, the small‑bag series became the focal point for chain‑restaurant customers—“easy to operate and with a standout flavor”—perfectly addressing the dual needs of efficient food preparation and consistent quality. Meanwhile, the concentrated compound‑sauce series, featuring niche flavors like plum and tamarind, showcased TIANYE’s deep R&D expertise and masterful flavor control in niche categories, making it an “invisible trump card” for differentiated competition.

Catering‑specific small‑bag series: One cup per bag, with precise portioning and ready to use straight out of the package. It perfectly meets the need to cut through greasiness in hot pot, barbecue, and other culinary settings, addressing longstanding pain points such as complex kitchen operations and inconsistent product quality at the source.

Frozen/Room-Temperature Hybrid Concentrate Series: Flavors such as plum and tamarind, with a rich, well‑balanced profile and excellent stability. Enables stores to achieve genuine product differentiation even without in‑house R&D capabilities.

Sales-Production Collaboration: Providing a One-Stop Solution

During the exhibition, the R&D and sales teams worked together on-site, establishing a closed-loop capability that spans from insight generation to delivery.

Based on the customer’s store positioning and product requirements, we deliver a preliminary solution on-site—covering everything from flavor pairings to practical applications—elevating the definition of a “great product” from “visually appealing and delicious” to “visually appealing, delicious, and easy to use.” This marks a pivotal shift for supply-chain companies, moving from mere “supplying goods” to “empowering customers.”

Several long-time customers made a special visit to engage in in-depth discussions on next season’s new‑product roadmap and supply‑chain collaboration. Meanwhile, new clients drawn by our offerings expressed keen interest in this year’s styling concepts and creative presentations, particularly praising the products’ suitability for meal‑time pairings and their exceptional taste.

Trust has never come from a single showcase, but from consistent, reliable delivery capabilities. The buzz surrounding TIANYE at the trade show is, at its core, the market’s collective response to the “certainty of a listed company’s supply chain.”

The exhibition has concluded, but our services continue.

Although the exhibition has concluded, our relationship with our customers is far from over. Sample shipments and follow-up on proposed solutions have already been initiated. For those who were unable to attend, product information and consultation channels remain open.

The exhibition has come to a close, but our connections continue! As a publicly listed company in the one-stop service sector for fruit and vegetable products, Tianye Shares will keep delivering a richer product portfolio, more reliable supply capabilities, and more attentive customized services, helping our partners in market competition—run faster, stand more steadily, and go further.