From July 21 to 23, the Food & Drinks Malaysia by SIAL 2026 was held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. This year’s event spanned more than 60 countries worldwide, bringing together 500 exhibitors and 18,000 industry professionals, making it a premier platform for food and beverage companies seeking to enter the ASEAN market.

This time, TIANYE Co., Ltd. showcased a range of innovative new products and classic fruit juices and fruit pulps at booth 4P253. Over the three-day exhibition, the company engaged in in-depth discussions and negotiations with food-processing enterprises, brands, and traders from ASEAN and around the world, precisely aligning with the industrialized production needs of Southeast Asia’s food and beverage sector and gaining a thorough understanding of emerging trends in the regional beverage‑ingredient market.

At the exhibition, the TIANYE booth attracted professional visitors from multiple countries to stop and engage in discussions.

At present, the ASEAN food and beverage market is undergoing structural transformation. A dual upgrade—on both the consumer and industry sides—has reshaped the sector’s core competitive landscape and imposed entirely new demands on upstream raw-material supply chains.

According to an industry report by OC&C, Southeast Asian consumers’ willingness to spend on food and beverages continues to rise, with more than 60% prioritizing both flavor experience and health benefits when making purchasing decisions. Pure, high-quality ingredients and distinctive, consistent flavors have become the core, hard‑core competitive advantages that enable brands to establish themselves in the market.

Currently, intra-ASEAN food trade accounts for only 23%–24% of the region’s total food trade. Regional supply chains are confronting heightened volatility, increasingly stringent compliance requirements, and more pressing delivery expectations. This means that supply-chain stability and responsiveness are shifting from being “nice-to-haves” to “must-haves.”

*ASCC, the ASCC Conference Communiqué, Xinhua News Agency, etc.

During the exhibition, in response to the pain points and trends of the ASEAN market, Tianye Shares’ core sales team was on-site, engaging in in-depth communication with overseas clients. Based on the actual needs of the ASEAN market, we provide tailored, one-stop service solutions. , helping brands strengthen their supply-chain advantages and build product differentiation.

TIANYE Co., Ltd. offers more than ten differentiated products, covering both classic mainstream flavors and distinctive niche fruit varieties, which can be widely applied across diverse applications such as juice beverages, carbonated drinks, and snack food ingredients.

Concentrated Juice Series

It encompasses a diverse range of mature flavors, including mango, passion fruit, lychee, and citrus. Leveraging on-site fresh‑fruit processing at the source and adhering to standardized production processes, it ensures consistent flavor, color, and texture across all batches, perfectly aligning with brands’ needs for large‑scale, standardized mass production.

Frozen Juice & Fruit Pulp Series

We lock in the peak flavor of fresh fruit by processing and flash-freezing it at its optimal ripeness, then maintain a cold chain throughout the entire process to preserve the fruit’s natural aroma and texture. This approach transcends seasonal and regional constraints, enabling year-round, consistent supply and effectively addressing the challenges of seasonal raw-material shortages and fluctuating quality.

Meanwhile, unlike the single-raw-material supply model, TIANYE Co., Ltd. has established a system from A fully integrated, end-to-end service system spanning source‑level cultivation, intelligent manufacturing, customized formulations, and cross‑border delivery. Leveraging its expertise in integrated R&D and sales collaboration, it provides robust support to overseas customers, helping brands efficiently drive product innovation and iterative upgrades.

Customized Formula Development: Based on local consumer preferences in Southeast Asia, product positioning, and industry standards, we offer end-to-end services encompassing raw material selection, flavor pairing, and formula optimization, helping clients swiftly transform innovative concepts into market-ready products that are both scalable and highly adaptable.

Professional R&D Support: Our seasoned R&D team has deep expertise in the tropical fruits and vegetables sector, closely tracking product‑evolution trends in the ASEAN market. By continuously delivering innovative ingredient solutions and flavor‑pairing concepts, we provide robust technical support for brands’ sustained product innovation.

Intelligent and Stable Production Capacity: With factories strategically located in China’s major tropical fruit and vegetable production regions, the company has equipped them with intelligent production lines and a standardized quality-control system, enabling precision processing, standardized mass production, and scalable capacity. This ensures that overseas clients can meet their large‑scale, continuous production needs, providing a solid foundation for stable cross‑border supply.

The exhibition has concluded, but collaboration continues. Tianye Shares stands by your side.

In the future, TIANYE Co., Ltd. will continue to leverage its mature supply chain system, diverse product portfolio, and professional R&D services, Continuously supplying high-quality tropical fruit and vegetable juice ingredients to the ASEAN food and beverage industry. ,携手全球合作伙伴，共同开拓东盟万亿级饮品市场的新蓝海！